Nueva York, Burger King, la segunda mayor cadena de hamburgueserías del mundo, retiró los refrescos de los menús infantiles siguiendo pasos similares de algunos de sus principales competidores, informó hoy la prensa local.
La empresa ha decidido introducir los nuevos cambios como parte de sus “esfuerzos para ofrecer a los consumidores opciones que coincidan con las necesidades de su estilo de vida”, dijo Alex Macedo, presidente de Burger King North America, al periódico USA Today.
Después de que en los últimos meses otras cadenas como McDonald’s y Wendy’s introdujeran cambios similares, Burger King sustituyó los refrescos de los menús infantiles por leche desnatada, jugo de manzana y leche con chocolate semidesnatada.
“Esto ayudará a los niños a comer mejor, porque el refresco es la principal fuente de calorías en la dieta de muchos de ellos”, dijo tras el anuncio la directora del grupo Center for Science in the Public Interest, Margo Wootan.
El alto consumo de bebidas azucaradas es una de las principales causas que propician altos índices de obesidad en Estados Unidos y uno de los grupos que más la consumen, y al que se dirige la publicidad de estas corporaciones, son los hispanos.
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